Pulling the WOLF Over Our Eyes
This article also appeared on Noisey/VICE
For whatever reason, I’ve never been able to connect with the whole Odd Future movement. Maybe it’s because I don’t skateboard, am not filled with angst, or have ever considered myself an artsy-fartsy social-outcast. But I feel that when we look back on the “good old days” of music in the year 2050, Odd Future‘s ‘Kitten Kounter Kulture’ of 2010 and beyond will serve as a focal-point of the music scene that would go on the be xeroxed by many in an attempt to create a similar “movement” (see: A$AP Copy). What Tyler and Co. did for music collectives in a post Wu-Tang world is analogous to the Drake-ushered mixtape-buzz-circuit that we thought was impossible post 50 Cent.
In my opinion, the Odd Future collective is slightly above average at best. The entire idea of a group of unruly teens moshing into the game and becoming an injection of youthful vigor into a rapidly aging rap-scene was a solution to an imaginary problem, especially when we look at the strength of current 30+ year old rappers like Danny Brown and Gunplay. Nothing Odd Future did, from pasting cats onto tie-dye shirts to the constant anagramming of “WolfGang”, struck me as being particularly creative or funny, in spite of the hordes of poorly-dressed teenagers screaming otherwise. Empirically, what regular Future did in the last few years with his sing-gurgles can be considered much more “Odd” than the group of skater-kids trying to collectively sound like their favorite rappers while drawing dicks on everything.
While it’s true that media darling/Avenger of Chris Brown, Frank Ocean and underground darling/Brosef of Mac Miller, Earl the Sweatshirt were birthed from the murky swamp of Odd Future, front-man Tyler the Creator is the recipient of much of the group’s critical praise due to his lack of filter and knack for re-purposing Pharrell Phormulas in 2013. But just because Kanye West takes time out of his busy schedule of Keeping up with the Kardashians to update his website with Tyler’s creepy video doesn’t mean we should all follow suit and fall at his feet. I mean, how much does a Kanye co-sign mean when he’s given similar merit to the likes of such talentless containers as Theopilus London and the womb of Kim Kardashian?
Tyler’s new album ‘Wolf’ plays off as an attempt at staying in the cultural cross-hairs and remaining relevant in an attempt to sell clothing and beats instead of actually pushing the envelope like he did upon his arrival into the music scene years ago. It feels more like an attempt at appeasing his core fans by constantly putting out music to a group of die-hards who don’t really care about the quality, similar to what the Insane Crown Possee does, albeit with less warrants for their arrest (both groups do however hold yearly carnivals). Even in the sparse interviews leading up to the release, Tyler stressed that his true passion lay not in rapping, but in producing music, creating ridiculous television shows, and scoring movies. If I wanted to listen to an 18 song commercial for a show on Adult Swim, I would listen to Ice Cube’s ‘King Of The Hill’ on loop.
Just because your rap-hero tells you to shrug off brand names in the hopes that you’d wear his kitty-cat shirts and tries his hardest to be weird for the sake of rejecting any label that’s attempted to be put onto him, doesn’t mean that he’s uncategorizable. So when Tyler raps with a heavy baritone in an MF Doom style cadence over top of Neptunes-style jazzy strings and horns, is the end product greater than the sum of its parts? Or does it just seem that way because those parts were never meant to be combined? Is being different the only qualifier needed to be considered good? If so, here are some reviews in Haiku format which are SUPER DIFFERENT!
Wolf
Over-thought intro
with confusing character
concepts. This is art?
Jamba
Self-aware punchlines
and scare-tales about drug use
with forgotten friend
Cowboy
Lukewarm offensive
lyrics about getting fame
and coping with it
Awkward
Teenage storybook
love tales built on fantasy
that girls like Tyler
Domo 23
Punchy horns, rigid
lyrics, recapping last year
and blasting boy-bands
Answer
Family issues
and overly personal
bars reach the children
Slater
More regaled tales of
yesteryear masked as likely
excuses for songs.
48
Nas wants relevance
but no more songs with Tyga.
Easy compromise.
Colossus
When you have fans that
like you, life is hard. But don’t
worry, they’ll grow up.
Party Isn’t Over/Campfire/Bimmer
Three songs squeezed into
the amount of time it takes
for one of JT‘s
IFHY
Conflicted love angst
featuring Tyler’s main love
interest, Pharrell
Pigs
Hits back at bullies
with the aide of some blaring
sirens. Cool song bro.
Parking Lot
Trill, angry nonsense.
Half-clever metaphors and
more words from lost friends.
Rusty
Mocking of the peers
over jazzy keys of life.
Who are these people?
Trashwang
Gunshots and trap sounds
to stunt and appeal to youths.
Who are these people?
Treehome 95
Airy chimes and horns
featuring the Magic Box.
Neo-Soul Asshole.
Tamale
A buzzing shit-storm
with over-yelled chorus and
some lukewarm insults
Lone
Therapy on wax
with psychoanalysis
on top of the blues.